The DK Tools Marketing team have begun using out of home (OOH) media to create greater awareness of the Amtech brand. Following a TV campaign earlier in the year and coverage in national press during the summer bank holidays, it looks like outdoor advertising is next on the Marketing agenda, in terms of driving footfall into Amtech stockists.
The Telegraph first came across our Amtech brand and range proposition at Spring Fair earlier in the year. After conducting some initial research into our company and the look and feel of our brand, they were intrigued with our story and focus on younger demographics in the DIY market.
Benchmark is one of the most trusted sources of information in the industry and will be published alongside the 19th June edition of DIY Week magazine.
Amtech is the perfect place to start if you are looking at cost effective DIY projects for the home, garage or garden. They have an extensive range of both powered and non-powered tools that are guaranteed for up to 3 years and they also offer a ground-breaking product advice service to support you on your DIY journey.
Consumers continue to invest in the garden, hardware and tool categories according to the latest DIY insights form GfK. The garden sector has seen the biggest improvement achieved over the last 12 months (+3.2%).