Shoppers now have a wealth of information at their fingertips and they expect brands to provide them with a new level of customer experience, in order to win their basket.
Consumers are looking at both cost effective and decorative improvements to their homes in order to enhance and update the look and feel.
Amtech is set to launch a new power tools range at Spring Fair inspired by changes it has seen in the home improvement and DIY sector.
Ishan Kalra, Director at DK Tools, talks to us about adapting to change in the DIY market and the launch of the new Amtech brand.
DK Tools is relaunching its Amtech brand in response to the dramatically changing DIY landscape. The company is seeing a change in consumer behaviour and expectations towards DIY, coupled with the generational shift in DIY skills and know how. This has created a new opportunity for Amtech to connect with consumers and enhance the value the brand can offer.