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DIY insights from GfK

Consumers continue to invest in the garden, hardware and tool categories according to the latest DIY insights form GfK. The garden sector has seen the biggest improvement achieved over the last 12 months (+3.2%).
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Increasing sales opportunities with DIY videos

When it comes to home improvement, the older generation in the UK are traditionally much more experienced and essentially willing to carry out their own DIY projects. However, according to a recent survey carried out across the UK and Europe, people between the ages of 18 and 34 years, are very interested in adopting DIY skills.
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