Amtech covers key shopper touch-points

Amtech now offer an array of POS and Merchandising solutions to suit both Wholesalers and Retailers, including a bespoke in-house design service for key customer accounts.

Head of Marketing, Ricky Johal explains the offering further: “It’s important that we offer our customers a flexible suite of POS solutions that can be activated across primary, secondary and permanent shopper touch-points. This essentially allows our dedicated regional sales team to effectively configure our branded display solutions across the instore shopper journey. For large format stores or warehouses, we also offer a ‘right-sizing’ audit and use our in-house design team to create a bespoke POS and Signage solution that is mutually beneficial. This approach has been very effective across some of our key National and Wholesale accounts and we also assist with product merchandising as a value-add”.

In terms of looking at the key components that make up the Amtech kit of parts, there are window stickers and external banners that help leverage the recent and on-going TV campaign on the More4 and Home channel network, as well as, secondary cardboard displays (FSDU) that can be merchandised based on seasonality and ultimately used to disrupt shopper missions in high footfall areas. In addition, the company (DK Tools Ltd) also offer permanent displays that help create an impressive and practical branded shop-in-shop (SIS) - based on space availability and secured product range investment. The latter solution can also be accompanied with shelf edge POS that reinforces key shopper purchase drivers, such as, certified quality, product guarantee and end-user services.

Intriguingly, the consumer service promise of personalised video tutorials to manage the DIY skills gap, is essentially insight-driven and therefore acts as a very progressive response to enhancing the tail-end of the customer experience (CX).

For more information or to discuss the Amtech proposition with a regional sales manager, please register your interest and contact DK Tools Ltd.

Published: www.diyweek.net

23 March 2018