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Amtech, a new face of DIY

Ishan Kalra, Director at DK Tools, talks to us about adapting to change in the DIY market and the launch of the new Amtech brand.
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DK Tools relaunches Amtech brand

DK Tools is relaunching its Amtech brand in response to the dramatically changing DIY landscape. The company is seeing a change in consumer behaviour and expectations towards DIY, coupled with the generational shift in DIY skills and know how. This has created a new opportunity for Amtech to connect with consumers and enhance the value the brand can offer.
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